If you are discussing the options of making your website mobile friendly and just aren’t sure if you should spend the budget on this technology read below to help you in your decision. Maybe your thinking that you just don’t want to spend the time or resources on this?
My goal is to help you with this decision process and to make sure you are making the correct decision to move your personal or business website in the direction of the 21st Century.
First and foremost:
1. Everyone has a mobile phone. A smart one too, meaning it can display websites. Now, I don’t say this to be condescending, but believe it or not some people are still using flip phones, but not many and most likely not the type of customer you are looking for these days.
There are 1.2 billion people are accessing websites from mobile devices and that is in China alone. In the USA, there are about 400+ million mobile phone users as of a studying done around a year ago. Logically that number has grown by then and each and every one of those customers that has looked at your website most likely closed the app if it required you to scroll to the right or generally didn’t display well in their mobile phone browser.
The bottom line is that most people have a phone these days that will allow them to view your website while on the go.
2. Over half of web traffic is mobile.
As of May, 2014 (over 2 years ago at the time of this article), mobile media consumption was higher than that of desktop, accounting for roughly 51% of all digital media consumption.
Over half of all web traffic is mobile? You might want to think about mobilizing your website.
3. Mobile users switch screens.
According to surveys, 90% of people switch between devices to accomplish a goal.
This means that even if desktop is handling most of your conversions, users will view your site via a mobile phone at some point in time. Often, users will browse on their phones while bored at work or on the go and then move to a desktop to complete the purchase once they’ve found something that catches their eye.
If your website can’t handle a mobile screen, you are missing out on potential sales, contacts, email subscriptions to your mailing list campaign, you get the picture.
4. Google favors mobile responsiveness
For some time now, Google has favored mobile friendliness in its search engine rankings.
As of 2014, Google up’d the stakes on its mobile searching, making this a priority. Everyone’s using it right?
Google now imposes significant penalties for websites failing to meet its standards for mobile friendliness.
5. Social media on mobile.
91% of mobile internet access is used for social activities. As social media continues to grow and evolve, it’s finding its primary hub on mobile devices.
If your business is involved social media marketing of any sort, there is a better than average chance incoming traffic will be accessing your site via mobile devices.
6. Mobile advertising is still underutilized
Simply put, the mobile advertising world is still not being used to its full potential.
Underutilized = cost-efficient
This won’t last forever though, mobile ad spending is projected to hit $50 billion, quickly eliminating the opportunity gap and bringing up costs as the demand continues to increase.
The first step to optimizing for mobile is implementing a responsive website design. Many designers can do this for you while developing for your desktop version of your website. While this should be automatic, make sure you ask if this is included.
If you need assistance with bringing your website up to the Mobile-Friendly status, Argon Studios can help. Fill out the quick form below and we will let you know what is takes, how much it costs and all that good stuff.